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January 17th, 2014



2013 Product Design graduand Sanjeev Daas has taken an entrepreneurial route since finishing his degree. He is currently working on his key-pad concept, and has set up his own company: Dass Design.


Check out the key-pad teaser video here >

Sanjeev has been shortlisted for this month’s Shell LiveWIRE Grand Ideas Award along with 10 other start-up businesses. From these 10 businesses, there will be 4 winners who will each receive funding of £1000.

His 60 second elevator pitch has just been posted and is open to a public vote. The winners of the competition are judged on a written application and the amount of votes this video receives.

Watch the video and vote for Sanjeev here >


November 14th, 2013

Old Friends

It’s always wonderful to hear about the successes of our alumni. Here are three recent stories:

Interior Futures


Graduate John Tighe helps design the “next generation of cabin interior” at JPA. Read more here >



Graduates and Hiplok founders Ben Smith and John Abrahams win Eurobike award. Read the full article here >

The Art of Classic Cars


Graduate Russell Wallis’ art featured in The Telegraph. Read the full article here >


November 1st, 2013

Fresh Eyes

Automotive and Transport Design: Gaydon Heritage Motor Museum
26 September 2013


As part of Induction Week activities, the first year Automotive and Transport students were taken on a visit to Gaydon Heritage Motor Museum. Accompanying the students was the First Year Course Tutor Elaine Mackie and other members of staff from Automotive and Transport Design.

These trips serve to inspire and inform students, but also (as importantly) allow students to bond and become familiar with their cohorts before the start of term.


September 30th, 2013

Top Gear: Hush Hush

The one with Jeremy’s P45…


For a long time now we’ve been sworn to secrecy regarding our concept designs for the World’s Smallest Car (the P45 was unveiled on BBC’s Top Gear in January).

Whilst we intend to stay good to our word and ‘keep schtum’, you may as well read a little about our involvement with the project here and here


August 9th, 2013

Graduate chosen to compete in Adobe World Photoshop Championship


Automotive Design graduate, Brian Males, has been selected to represent the UK at the Adobe World Photoshop Championship.

Brian achieved the best UK score based on the work he submitted through his Add+vantage Module. He was awarded £100 plus a full copy of CS6 & iCloud subscription. He will travel to Washington at the end of July to compete to become World Champion.

Last year, the School of Art and Design became an Approved Training Centre for the Adobe Certified Associate (ACA) accreditation scheme. The School has embedded ACA into its range of Add+vantage courses and now works with Prodigy Learning on delivering the scheme.

These modules are very popular and 455 students registered in the last year. During the end of module exam assessment, students who achieve the ACA benchmark score gain certification.

A number of Coventry students entered the Adobe World Photoshop championship based on their ACA test scores. Working with Prodigy, scores were submitted from all Add+Vantage and Test Festival students. Brian was successful in achieving the best UK score.

For the World Photoshop championship final, the nature of exam will alter a little, and will be combined exam and practical test. The ACA exam itself will be harder at this level of the competition and there will also be a creative/ practical task for students to complete and come up with a solution, through application of their Photoshop skills.

(Re-posted from Coventry University E-dition)

See more of Brian’s work here >


July 17th, 2013

Video: Sustainable Multi-Series Race Car


Click here to watch Transport Design graduand Sam Hare’s stunning final major project animation. The video is a fine example of the digital prowess of our graduating students.

“The cost of competing at a serious level in UK motorsport is continually spiralling upwards, and I’ve seen from my own experience that talented youngsters are being put off trying to become the next Jenson Button because of the financial barriers.

My sustainable race car project sets out to create a benchmark design which could help reverse that trend and allow more people to take part, while at the same time boosting motor racing’s green image.

Britain is the spiritual home of motorsport, so it really ought to be this country which is pioneering new ways to encourage participation and reduce the sport’s environmental impact. Hopefully my project can inspire people into action!”
(from BIP)

See more from Sam’s portfolio here >


July 17th, 2013

Achtung: Stuttgart

Automotive and Transport Design Trip: Germany
13th – 16th May 2013

The end of term trip to Stuttgart for first year students was arranged by first year course tutor Elaine Mackie for 48 students studying on the Automotive and Transport Design course. Accompanying her and the students were staff members Shaun Hutchinson, Chris Johnson and Katherine Skinner.

With a packed four day itinerary students and staff visited three iconic museums based at the headquarters of major automotive manufacturers Mercedes-Benz, BMW and Porsche plus a trip to the extraordinary Auto and Technik Museum Sinsheim which contains over 3,000 transport exhibits from past eras of technical history.

The trip was concluded with a competition to re-design a classic (before 1980) motor vehicle chosen from any one of the museums visited on the trip. The winner was judged to be Ben Martin who was awarded some automotive related souvenirs for his modern interpretation of the Bentley Speed Six featured in the Sinsheim museum.

Mercedes-Benz Museum entrance

Some of the more unusual vehicles – Mercedes high speed transporter for racing cars - causing a stir amongst the students

About to board Concorde (in take off position) at the Sinheim museum

The impressive BMW Museum – complete with motorcycles outside

The ground-breaking Gina concept at the BMW Museum (photograph courtesy of Shaun Hutchinson)

Winning entry in the Stuttgart drawing competition - re-design of the Bentley Speed Six (photograph courtesy of Shaun Hutchinson)


July 17th, 2013

Highly Commended

Product Design students Simon Wilson and Kate Jackson recently teamed up to enter a competition run by RESNA (The Rehabilitation Engineering and Assistive Technology Society of North America) whilst on placement at HDTI. The pair were one of six teams that made it into the semi finals. Having been shortlisted, Kate and Simon were duly invited to attend the RESNA conference in Seattle, WA. They presented their concept, doc (Dementia Organisational Care) to a panel of judges and were selected for the final four, eventually walking away with a highly commended.

Simon and Kate accept their certificates

doc: concept model and packaging

doc is an organisational tool that can be used to aid those with dementia. Helping to reduce the stress faced by patients when trying to remember everyday items.

Kate Jackson (ed. TN)

July 11th, 2013

NewDesigners 2013

3 - 7 July 2013
Business Design Centre, London


Coventry University were in prime position at last week’s NewDesigners exhibition in London. The annual event showcases the best projects from design education institutions across the UK and attracted over 18,000 visitors this year alone. Industrial Design occupied a much coveted spot near the show entrance, displaying work from our graduating Automotive, Product and Transport Design students.


The show opened on Wednesday with cocktails for the exhibitors, press and special guests. Dick Powell of seymourpowell addressed the gathering masses with some timely advice for new designers:


1. Do it because you love it
2. Never stop learning
3. Be prepared to do anything to get your foot in the door
4. Make yourself an expert at one thing (specialise)
5. Scale your ambition - start at the bottom and work your way to the top
6. Never stop designing - the more you practice, the luckier you get

We wish our 2013 graduates every success.


July 11th, 2013

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Cov ID is the official web log of the Industrial Design department at Coventry University's School of Art and Design. It exists in order to document the successes and endeavours of our Industrial Design students, staff and alumni.



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